Posts let you communicate with guests before, during, and after your event using rich content—text, images, GIFs, attachments, polls, and more. Unlike text blasts that focus on short messages, posts give you the space to share detailed updates, announcements, photos from past events, or interactive content that helps build excitement and engagement around your event.
This article explains how to create a post, what you can include, and best practices for engaging guests.
What Is a Post?
A post is a message you send to guests associated with your event that can include:
Text
Images and photos
GIFs or animated stickers
Polls (for quick questions and audience feedback)
Posts can be delivered via email, text (SMS), or both depending on how you choose to send them. They appear in guest feeds and help you keep your audience informed and engaged throughout the event lifecycle.
When to Use Posts
Use posts to:
Share detailed event information
Preview lineups, performers, or schedules
Send reminders with visuals and context
Highlight featured artists or sponsors
Share photos or recaps from previous events
Answer common questions ahead of time
Run polls to engage guests (e.g., “Which DJ are you most excited for?” or “Who’s arriving before 11?”)
Posts are ideal when you want to go beyond a simple text message and offer richer content.
How to Create a Post
To create a post for your event:
Open the event you want to engage guests for
Go to the Event Dashboard
Select the Actions button
Choose Create Post
In the post editor:
Add your message body
Upload images or photos
Add GIFs or other visual elements
Attach files if needed (e.g., schedules, maps, PDFs)
Use the Send to options to choose whether the post goes via:
Email
Text (SMS)
Or both
Review your post
Send it when you’re ready
Your post will be delivered to guests through the channels you selected.
What You Can Include in a Post
Posts are versatile and support rich content. Here’s what you can include:
Text — Use paragraphs and formatting to share details
Images — Upload up to multiple visuals (e.g., flyers, photos)
GIFs — Add fun, eye-catching motion content
Polls — Ask a question and let guests vote
These options make posts more engaging and informative than standard text blasts.
Choosing How to Deliver Your Post
When creating a post, use the Send to section to choose your delivery method:
Email only — For longer messages and attachments
Text (SMS) only — For quick, on-the-go updates
Both — To reach all guests regardless of preference
Think about your message and how your audience is most likely to engage.
Tips for Effective Posts
Be clear and concise — Use paragraphs and headings when necessary
Use visuals — Images and GIFs increase engagement
Time your posts well — Send reminders closer to event time
Include essential details — Date, time, location, performer info
Use attachments when helpful — For schedules, maps, or extra context
Keep it friendly and informative — Help guests feel welcomed and prepared
Posts give you room to build anticipation and clarity around your event.
Who Can Create Posts?
Only the event host and authorized co-hosts (such as collaborators) can create posts. Door managers typically do not have permission to send messages.
Need Help?
If you’re having trouble creating or sending a post, contact Beatmatch support and include:
The event name
A brief description of the content you’re trying to send
Any attachments you attempted to include
We’ll help you get it set up.